82% of Smartphone Navigation App Users Would Not Buy a Portable Navigation Device. The debate of the Portable GPS Navigation Device aka the “PND” versus mobile applications on GPS-enabled Smartphones has been a popular topic over the last year. Analysts such as the ABI Research have recently forecasted that “software will take half of the total navigation market by 2016”*.
We recently conducted a survey with 5,000 of our own CoPilot Live customers to see just how real this challenge to PND dominance is.
Survey Results: It is very real! 82% of respondents said they would be unlikely to purchase a dedicated GPS device in the future.
Our customers seem to appreciate that today’s touch screen handsets such as the iPhone and Google’s Android-powered devices are capable of providing the same detailed mapping and voice-guided directions at the fraction of the price of a PND. And it’s up for the job of daily navigation, with the survey also revealing that 65% of respondents use their CoPilot Live at least once a week.
You can read a full overview of the survey results here: http://www.alk.com/press/releases/pr_020911.asp
Special thanks to all our users who contributed to the survey!
What about you? Are you still using both your PND and your smartphone for navigation or have you forced that PND into early retirement?
*Source: ABI Research, Software will take half of the Total Navigation Market by 2016 – www.abiresearch.com