82% of Smartphone Navigation App Users Would Not Buy a Portable Navigation Device.¬† The debate of the Portable GPS Navigation Device aka the “PND” versus mobile applications on GPS-enabled Smartphones has been a popular topic over the last year.¬† Analysts such as the ABI Research have recently forecasted that ‚Äúsoftware will take half of the total navigation market by 2016‚ÄĚ*.
We recently conducted a survey with 5,000 of our own CoPilot Live customers to see just how real this challenge to PND dominance is.¬†
Survey Results:¬† It is very real!¬† 82% of respondents said they would be unlikely to purchase a dedicated GPS device in the future.¬†
Our customers seem to appreciate that today‚Äôs touch screen handsets such as the iPhone and Google‚Äôs Android-powered devices are capable of providing the same detailed mapping and voice-guided directions at the fraction of the price of a¬†PND.¬† And¬†it‚Äôs up for the job of daily navigation, with the survey¬†also revealing that 65% of respondents use their CoPilot Live at least once a week.
You can read a full overview of the survey results here:¬† http://www.alk.com/press/releases/pr_020911.asp
Special thanks to all our users who contributed to the survey!
What about you?¬†¬† Are you still using both your PND and your smartphone for navigation or have you forced that PND into early retirement?
¬†*Source: ABI Research, Software will take half of the Total Navigation Market by 2016 ‚Äď www.abiresearch.com