FOR IMMEDIATE RELEASE
CoPilot Live and Bad Elf Bring GPS to Wi-Fi Only iOS Devices
Partnership expands functionality of Wi-Fi only iPod Touch, iPad and iPad mini
Princeton, New Jersey – Jan. 9, 2013 – Of the over 400 million iOS mobile devices sold, about half are Wi-Fi only iPod touch, iPad, or iPad mini devices. Not only do these devices lack the ability to access a mobile network, they do not have a built-in GPS receiver. As a result, 200 million iOS users are unable to use their device to its fullest potential and are left without the convenience, safety, and security of having GPS navigation constantly at their fingertips.
iOS users now have the ability to turn their Wi-Fi only device into a full-powered voice guided, turn-by-turn navigation unit through a partnership between CoPilot Live, the popular GPS navigation app for smartphones and tablets, and Bad Elf, the leading maker of external GPS receivers for the iPod touch, iPhone, and iPad. The combination of Bad Elf’s high performance GPS and CoPilot Live’s fully offline maps and routing means that consumers can now use their Wi-Fi only iOS device for GPS navigation without any additional monthly data charge or Internet connection.
“People have always been so disappointed when we’ve told them that the expensive new iOS device they bought doesn’t work with navigation apps because it doesn’t have a built-in GPS receiver,” said David Quin, head of consumer applications for ALK Technologies. “It has always seemed like such a waste of great technology. But now, with that combination of Bad Elf’s GPS receivers and CoPilot Live’s maps that don’t require any mobile connection for navigation, we have a way to make all those devices more valuable and handy.”
With the purchase of a CoPilot Live/Bad Elf bundle, consumers will receive:
- · A Bad Elf GPS Receiver
- · A perpetual license for CoPilot Live with full USA maps
The CoPilot Live license includes:
- · Voice guided, turn-by-turn directions
- · Unlimited, lifetime use of offline GPS navigation with USA maps
- · 7 million+ offline Points-of-Interest
- · Regular free map updates through ALK Mapsure™
“The idea of carrying several single purpose devices and managing updates and battery life has become a nuisance. As navigation and location based services have become increasingly commonplace, a GPS receiver is now an essential accessory,” said John Cunningham, CEO of Bad Elf. “A navigation system requires three elements: a great computing and presentation platform, a rock solid high performance GPS receiver, and a complete, voice guided offline mapping software solution. If you plan on using it in a vehicle, then add a quality mount. Bringing together Bad Elf and CoPilot Live puts a great navigation system in the hands of millions of iPod touch, iPad, and iPad mini owners.”
Visitors to CES 2013 can experience CoPilot Live and Bad Elf at Booth #6218.
About ALK Technologies, Inc.
ALK Technologies, a global leader in GeoLogistics™ and navigation software, is focused on developing innovative solutions for transportation, logistics and mobile workforces. For 30 years, ALK has led the transportation industry with high-quality routing, mileage and mapping solutions. Product lines include award-winning CoPilot Live, the GPS navigation software of choice for fleets, mobile operators, hardware OEMs, systems integrators, and professional drivers. ALK’s PC*MILER is widely recognized as the industry standard and is depended on by transportation, logistics and manufacturing companies worldwide. Our newest product, ALK Maps is a development platform designed for the transportation industry and provides commercial routing, geocoding and mapping visualization for enterprise applications. ALK Technologies, Inc. is part of Trimble’s® (NASDAQ: TRMB) international Transportation and Logistics division.
About Bad Elf, LLC.
Bad Elf designs and manufactures hardware accessories for Apple’s iPod touch, iPhone, and iPad platforms. Today, Bad Elf offers a line of high performance GPS accessories popular in the aviation, marine, outdoors, and fitness markets.
© 2013 Bad Elf, LLC. Bad Elf and the Bad Elf logos are registered trademarks of Bad Elf, LLC.