With the noise surrounding the launch of iPhone 4 and growing anticipation at the prospect of the first shipping devices running Microsoft Windows Phone Series 7, you could be forgiven for thinking that very little had changed in the world of mobile operating systems.
Except for the small matter of 886% growth of mobile phones sold world-wide on Google’s Android platform in the last quarter, as reported recently by Canalys.
It seems almost by stealth, but the rampant growth of smartphones running Android OS is becoming the biggest mobility story of the year – and to think little more than 12 months ago, the smartphone landscape was rather different.
You can have that one – or that one
Dialing-back a year, the choices for consumers wanting a cool touchscreen device were relatively limited; you could have either the iPhone 3GS, HTC’s HD2 or HTC Hero.
Since then the range of smartphones has grown substantially, with Motorola, Sony Ericsson and LG entering the field with their variants on the Android theme.
And HTC, not content with its stable of Windows Mobile offerings, now has a dazzling portfolio of Android devices to which new ones seem to be added daily.
But arguably it’s Samsung, with its Galaxy S that has launched the fiercest Android rival to iPhone in the desirable handset stakes. With its Super AMOLED 4” screen and slim design, it gives even the most ardent of iPhone fans pause for thought.
With such a vibrant array of Android devices – and much more promised leading into the crucial build up to Christmas, Apple looks almost pedestrian by comparison, with launches of just iPhone 4 and iPad, while Microsoft may have found the world has moved on significantly by the time Windows Phone Series 7 begins shipping.
From our perspective, we welcome the launch of any device which gives consumers more choice – and it remains our constant challenge to provide the very best on-board satellite navigation experience across a range of platforms and their flagship devices.