The challenge to the Portable Sat Nav Device -¬†‚ÄėPND‚Äô- from mobile applications has been ¬†predicted since the arrival of the first GPS-enabled smartphones. Analysts such as ABI Research agree, recently forecasting that ‚Äúsoftware will take half of the total navigation market by 2016‚ÄĚ*.
¬†Now, according to survey¬†research conducted with 5000 CoPilot Live customers¬†on the future¬†of Sat Nav, this challenge to PND dominance¬†would now seem¬†to be¬†very real.¬† 82% of respondents said they would be unlikely to purchase a dedicated sat nav device in the future.
¬†CoPilot Live customers seem to appreciate that today‚Äôs touch screen handsets such as the iPhone and Google‚Äôs Android-powered devices are capable of providing the same detailed mapping and voice-guided directions at the fraction of the price of a¬†PND.¬† And¬†it‚Äôs up to the¬†task of daily navigation, with the survey¬†also revealing that 65% of respondents use CoPilot Live at least once a week.
¬†¬†‚ÄúThis survey is concrete evidence that smartphone navigation is a direct threat to dedicated devices‚ÄĚ commented David Quin, marketing director, CoPilot Live navigation at ALK Technologies. ‚ÄúFull-featured apps like CoPilot Live now provide the same advanced guidance features and detailed maps of a high-end sat nav on a wide range of handsets, and that for the majority, there‚Äôs no going back.”
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¬†*Source: ABI Research, Software will take half of the Total Navigation Market by 2016 ‚Äď www.abiresearch.com