So, after an extraordinary few months of speculation and conjecture, Apple unveiled their 5th version iPhone.
And, to the dismay of many, it wasn’t an all-new iPhone 5.
In hindsight, it’s rather hard to understand quite how virtually every tech ‘expert’, blogger, commentator and analyst became convinced that a redesigned iPhone 5 was on the cards. One thing’s for sure – Apple made no such suggestion, so it would appear to have been entirely based on rumours alone.
The disappointment for some is understandable. The 4S is hardly a game-changer, but from our perspective it makes perfect sense. As with the transition from iPhone 3G to 3GS, the 4S brings some significant incremental improvements, including an upgraded 8MP camera and much faster processor. For sure this does not steal a march on some of the latest Android devices, but it certainly keeps the iPhone competitive from a hardware perspective. Add iOS 5 into the mix and there’s plenty of reason to expect that the iPhone 4S will be just as successful as its predecessors.
And of course iOS 5 is really the most significant release Apple are making next week – available free of charge to existing iPhone 3GS and 4 customers. We have already tested CoPilot Live with the new version OS – it is compatible – and we are working on ways to exploit its new features further.
Other significant details also announced at the event included a cheaper 8GB iPhone 4 and a 64GB capacity iPhone 4S, both of which will surely maintain Apple’s momentum in the smartphone market.
And so the iPhone 5 rumour mill can continue-on relentlessly, and maybe people’s expectations of Apple will settle back down to earth a little. All those hoping for a slimmer iPhone with a larger screen will just have to wait … or of course consider going for the excellent Samsung Galaxy SII.